valuation

Estate agency is changing – And so are we

Posted on Monday, December 14, 2020

2020 has been the most unpredictable year on record.

I think we’ll look back on it as the year the world changed forever.

I hope we can learn from the lessons of lockdown and look at what communities can do when they come together to help each other.

We saw the impact that modern life was having on the environment when pollution plummeted as we stayed home and consumed less.

Talking of homes, I believe this is the year when estate agency changed forever.

The changes that were going to happen over the next five to ten years have been turbocharged due to Covid-19.

Technology has driven this, and we’ve made sure we’re in the right lane. We now offer 360-degree Virtual Reality video tours within our gold package. These tours attract thousands of extra viewers to your property when posted online – they also weed out the curious buyer from the serious ones who will want to go on and view your property.

During the 25 years, we’ve been serving the people of Hampshire and Berkshire we’ve always looked ahead to see how we can improve what we do for our clients.

And the lockdown period gave us time to introduce all the changes we’ve been working on.

Being a family run and proudly independent agency meant we could move swiftly and implement new things.

Traditional is Essential

We are looking to the future, but some things are timeless and are as important now as they were when we started trading in 1995. Such as have conveniently positioned offices.

When selling their biggest tax-free asset people quite rightly expect more than live chat via a website as the online-only agents do. They want the reassurance of working with an established agency with a bricks and mortar presence where you can visit, have a cup of tea and chat about your property wants and needs.

This approach is sometimes called traditional estate agency, but I think it’s better being described as essential estate agency.

In with the new

Some of the new things we’ve introduced include launching a transparent pricing structure, so you select the level of service you need. Every homeowner is an individual, and our new packages give you choices.

I believe these new packages take our marketing to the next level and include some features and benefits you won’t get from other agents.

All our marketing is designed with one goal in mind to increase the chances of maximising the price your home sells for.

Our amazing new gold package offers you 360-degree virtual tours, enhanced property brochures, premium adverts in our property paper and state of the art ‘Hyper’ targeted social media marketing.

The Network Effect

And that’s not considering our database of hundreds of potential buyers and tenants and the reach and exposure our Multi branch network can offer your property.

The property market has shown how resilient it is because it remains strong as people look to move further away from big cities. There’s a lot to be optimistic about.

The future is what we make it.

And I’m confident we will get through these tough times as a country, as a community and certainly as a company.

Kind regards

 

David Sansome, Managing Director

 

 



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