David Sansome, Managing Director of Sansome & Georgesays: “It makes sense that one of the best ways of getting exposure of a vendors’ property is through their peer group, who are mainly like-minded people who have similar interests and values and similar budgets! Social networking was once considered the province of the young, but research indicates it is increasingly becoming more mainstream with the middle-age group and growing most rapidly with the over 50’s and women – who we know are often the key decision makers when buying a home.”

The Guild was one of the first organisations in Europe to set up a property Facebook page with active property seach functions and Sansome & George’sFacebook Page directs potential clients to all properties with ease through this innovative tool. Potential buyers can conveniently view properties and agent details in their desired geographical areas whilst vendors can expose their properties even further through Facebook, which is now one of the top 10 sites in the world.

The ‘sharing’ option on Facebook is a particularly powerful tool for vendors and buyers alike in engaging the interest of others. At the touch of a button buyers can share details of their preferred property with friends and families whilst vendors can showcase their homes to a highly targeted demographic of potential buyers. This can be achieved by either clicking the ‘Like’ or ‘Share’ icons which appear next to every property listing and on the ‘Wall’.

The Sansome & George‘Wall’ is a page in the profile which communicates daily the latest news and posts about the agency to consumers to include short animated film clip ‘videoettes’ as well as text and imagery. Buyers and sellers can also communicate directly with Sansome & Georgeagents by asking questions via the wall and responding to posts.

Marcus Whewell, CEO of The Guildof Professional Estate Agentssays: “I am proud that The Guild is taking steps to help its agents lead the industry in social media marketing through its handle on state of the art technology. The Guild has utilised the power of Facebook to create an incredibly valuable tool which assists our network to capture the interest of their target group through a medium which is already implemented regularly into their daily lifestyle.”

For more information please telephone 0118 981 0022 or visit www.sansomeandgeorge.co.uk